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Mattel, in fact, upon sponsoring Walt Disney’s Mickey Mouse Club program in 1955, became the first toy company to broadcast commercials to children. Mothers in a 1958 Mattel-sponsored market study before the doll’s release criticized Barbie for having “too much of a figure.” Mattel circumvented this problem, however, by advertising Barbie directly to children via television. Since the doll’s inception its body has incited controversy. Barbie’s physical appearance was modeled on the German Bild Lilli doll, a risqué gag gift for men based upon a cartoon character featured in the West German newspaper Bild Zeitung. Ruth Handler, who cofounded Mattel with her husband, Elliot, spearheaded the introduction of the doll.
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Although Barbie’s sales since the year 2000 have not risen as steeply as they did in the 1990s, they still amounted to more than a billion dollars annually.īarbie, in full Barbara Millicent Roberts, an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was introduced on March 9, 1959, by Mattel, Inc., a southern California toy company. Aficionados are interested in both old Barbies and the special-edition Barbies that Mattel creates to cater to this market.
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